Strategic Issues Management: The Indonesian National Police (POLRI) Image Restoration Program:
- Part 1: Introduction and book cover
- Part 2: Table of Contents, Executive Summary, Chapter 1: Background
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TABLE OF CONTENTS
Table of Contents……………………………………………… 2
Executive Summary…………………………………………… 3
Chapter 1: Background………………………………………… 4
Chapter 2: Issue Identification………………………………… 5
Chapter 3: Related Organisation……………………………… 6
Chapter 4: Identifying the Public……………………………… 7
Chapter 5: Potential Life cycle of the Issue………………….. 9
Chapter 6: Communication Management Plan…………… 11
6.1. Problem……………………………………………… 11
6.2. Situation Analysis…………………………………… 11
6.3. Goal…………………………………………………… 13
6.4. Primary Focus Component of the Plan…………… 13
6.5. Objective……………………………………………… 15
6.6. Strategy & Tactic…………………………………15
6.7. Creative Persuasive Strategy ……………………… 17
6.8. Evaluation ……………………………………………. 22
6.9. Timeline……………………………………………… 23
6.10. Budget……………………………………………… 24
Chapter 7: Log
Book………………………………….........…… 25
References ……………………………………………………… 36
Appendix: Articles
EXECUTIVE SUMMARY
This
report reveals an issue Chief Commissioner Wiliardi Wizar of Indonesian
National Police (POLRI). The issue has further affected public opinion that
police officers are dishonest and POLRI is negative. The issue of Wiliardi
Wizar is currently emerging as dormant but the issue of the POLRI negative
image as an institution is critical. The primary focus of this issue is the
police officers or the internal public. The key publics of this issue are the
Indonesian citizen in general and the media. To improve from this issue a image
restoration program is be set in place. This program will use an internal
campaign called The Professional Police campaign, a new identity change, a TV
program and media relations program. This program will be set for a 1 year
schedule and use an estimate budget of Rp 10.885.000.000,-
Chapter I : BACKGROUND
In 1998, Indonesia went
through a reformation era changing their political system from authoritarian to
a democracy system. This change affected the government including the
Indonesian National Police, POLRI. In the past POLRI’s organisation was under
the control of the Indonesian military which affected their ways of handling
things by using a military style culture. As a result they are viewed by the
public as cruel, frightening and repressive. The other problem that they also
face is corruption within their organisation. In this reformation era, POLRI
are implementing a reformation program under a law that changes their role from
a defensive duty, that tends to protect the authoritarian ruler, into a public
servicing organisation that protects and serve the people. This is a big change
to accomplish but slowly POLRI are making progress in managing their
organization and also are trying to restore their image that they inherited
from the past regime and gaining back peoples trust.
POLRI is seen by the public as being arrogant
and corrupt. In performing their civic duties they directly interact with the
public which creates an opportunity for bribery and extortion by irresponsible
police officer. To fix the problems that they have, POLRI came up with the Trust
Building program. This program aims to improve public service, internal
restructuring and fighting conventional crime. Improvement that they have accomplished
can be easily forgotten by the public especially when some police officer is involved
in a criminal act and publicize by the media.
